New York Lingerie Shows Part 2 ~ Curve

Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog

By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, the only venue capable of accommodating mainstream brands as well as side shows valuable to retailer education.

Love and Swans as featured on Lingerie BriefsLove and Swans

I will go first with The Lingerie Briefs Salon, a joint collaboration between my brand and Curve NY. They proposed a Salon concept showcasing small independent entrepreneurs whose budgets could not accommodate a tradeshow presence. I agreed to share my liaison with many Indie designers to whom this exposure would be valuable. My only requirement: a gallery worthy of lingerie art, hosted non-stop by a lingerie expert and set apart visually by its environment.  Thank you Curve! The Salon was a great success with over 100 visitors including specialty and department stores as well as trend services and press. The feedback has been excellent, with some of the brands already being contacted by interested buyers.

Apilat as featured on Lingerie BriefsApilat

By far and away, the major shift in the lingerie biosphere was the percolation of lingerie for men in the marketplace. Besides the ever-growing men’s underwear business finding a harbor in intimate apparel stores, I am now seeing intimates specially created for the male body form. This includes trans women as well. To see these collections at a mainstream lingerie show is transformative. We have already showcased Cosabella’s entry into this spectrum. At Curve two brands caught my eye.

ZHE and Menagerie as featured on Lingerie BriefsZHE and Menagerie

Menagerie Intimates created by Roman Sipe, is already an incredibly successful collection in this channel. Roman has been at it for 8 years, dressing a huge array of men craving these lacy items including celebrities, entertainers, and his followers. Smart, talented and a joy to listen to, he is leading the way.

Menagerie as featured on Lingerie BriefsMenagerie

ZHE by Karen Elizabeth is an ode to transwomen. Inspired by her own daughter’s story, this is a newcomer to the category focused on the male anatomy.

Threads Hosiery as featured on Lingerie BriefsThreads

Then, of course, there is innovation, the lifeline of the foundations business. It is not only the technical advances in product development, note Threads Hosiery and Panty Promise, but also the surfacing of AI in the critical element of fit. Fit Match takes this discussion to whole new level.

Wacoal as featured on Lingerie BriefsWacoal

At a mainstream show, particularly in the bra and panty space, one can witness sales successes when reviewing styles that are tried and true. I call these renewed basics, proven margin builders.

Finally, as I mentioned last week in the Evolution Show recap, there are trends. The biggest stories remain the same with a few extra observations:  Lace, embroidery, sheer fabrics, silk, faux leather, bridal and color explosions continue here. Again, the burnt oranges, reds and blues dominate with touches of green and brown emerging as a basic. Bodysuits and soft bras dominate. However, underwires are not to be ignored, especially in soft unlined, silhouettes. Shapewear is back, Prints are kitschy or floral with a touch of graphics.  Pajamas and Robes continue their foray into ready-to-wear. And the touchstone of lingerie is everywhere in the details. Certain messages continue to resonate such as sustainability and size inclusivity and ethnicity. However, it is the emerging focus on the LGBTIQA+ consumer that inspired me most.

The show was smaller than the past. However this allowed for more time focused on each brand. The messages still flowed. The images below help tell this story better than words.

Kilobrava as featured on Lingerie BriefsKilo Brava

Kilobrava as featured on Lingerie BriefsKilo Brava

Aubade as featured on Lingerie BriefsAubade

Chantelle as featured on Lingerie BriefsChantelle

Mey Lingerie as featured on Lingerie BriefsMey

Maison Lejaby Lingerie as featured on Lingerie BriefsMaison Lejaby

Only Hearts Lingerie as featured on Lingerie BriefsOnly Hearts

PJ Salvage Loungewear as featured on Lingerie BriefsPJ Salvage

Elomi bras as featured on Lingerie BriefsElomi

Kilo brava Lingerie as featured on Lingerie BriefsKilo Brava

Maison Lejaby Lingerie as featured on Lingerie BriefsMaison Lejaby

Lise Charmel

Lise Charmel Lingerie as featured on Lingerie BriefsLise Charmel

Endorfinella Lingerie as featured on Lingerie BriefsEndorfinella

Mey

Cosabella Lingerie featured on Lingerie BriefsCosabella

Aubade Lingerie featured on Lingerie BriefsAubade

Natori Lingerie featured on Lingerie BriefsNatori

Maison Lejaby Lingerie featured on Lingerie BriefsMaison Lejaby

Chantelle

Only Hearts Lingerie featured on Lingerie BriefsOnly Hearts

Menagerie Lingerie featured on Lingerie BriefsMenagerie

Aubade Lingerie featured on Lingerie BriefsAubade

Pour Moi Lingerie featured on Lingerie BriefsPour Moi

Falke featured on Lingerie BriefsFalke

Carlo Coehlo bridal lingerie featured on Lingerie BriefsCarol Coelho

Carlo Coehlo bridal lingerie featured on Lingerie BriefsCarol Coelho

Lise Charmel bridal lingerie featured on Lingerie BriefsLise Charmel

Only hearts bridal lingerie featured on Lingerie BriefsOnly Hearts

Aubadel lingerie featured on Lingerie BriefsAubade

Natori lingerie featured on Lingerie BriefsNatori

Chantelle lingerie featured on Lingerie BriefsChantelle

Conturelle lingerie featured on Lingerie BriefsConturelle

Maison Lejaby lingerie featured on Lingerie BriefsMaison Lejaby

Wacoal lingerie featured on Lingerie BriefsWacoal

Rosa Faia lingerie featured on Lingerie BriefsRosa Faia

Va Bien lingerie featured on Lingerie BriefsVa Bien

Elita lingerie featured on Lingerie BriefsElita

PJ Salvage loungewear featured on Lingerie BriefsPJ Salvage

Anita Sports Bras featured on Lingerie BriefsAnita

Verdiani loungewear featured on Lingerie BriefsVerdiani

Only Hearts featured on Lingerie BriefsOnly Hearts

Calida Pajamas featured on Lingerie BriefsCalida

Aspen Dreams Pajamas featured on Lingerie BriefsAspen Dreams

PJ Confidential pajamas as featured on Lingerie BriefsPJ Confidential

PJ Confidential pajamas as featured on Lingerie BriefsPJ Confidential

Mey Lingerie as featured on Lingerie BriefsMey

Luelle Lingerie as featured on Lingerie BriefsLuelle

Timpa Lingerie as featured on Lingerie BriefsTimpa

Freya Lingerie as featured on Lingerie BriefsFreya

Gossard Lingerie as featured on Lingerie BriefsGossard

Natori Lingerie as featured on Lingerie BriefsNatori

Journelle Lingerie as featured on Lingerie BriefsJournelle

Chantelle Lingerie as featured on Lingerie BriefsChantelle

Journelle Lingerie as featured on Lingerie BriefsJournelle

Elomi Lingerie as featured on Lingerie BriefsElomi

Dita Von Teese Lingerie as featured on Lingerie BriefsDita Von Teese

Cosabella Lingerie as featured on Lingerie BriefsCosabella

Pour Moi Lingerie as featured on Lingerie BriefsPour Moi

Skarlett Blue Lingerie as featured on Lingerie Briefsb.tempt’d

Playful Promises Lingerie as featured on Lingerie BriefsPlayful Promises

Bettie Page Lingerie as featured on Lingerie BriefsBettie Page

Oh La La Cheri Lingerie as featured on Lingerie BriefsOh La La Cheri

Commando leggings and leather as featured on Lingerie BriefsCommando

Commando leggings and leather as featured on Lingerie BriefsCommando

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The post New York Lingerie Shows Part 2 ~ Curve appeared first on Lingerie Briefs ~ by Ellen Lewis.

Original source: https://lingeriebriefs.com/2022/03/17/new-york-lingerie-shows-part-2-curve/