Lingerie Briefs ~ by Ellen Lewis – Lingerie industry experts & blog
Freya Swimwear captures the colorful spirit of Spring 22 with the launch of their new Floral Haze bathing suit collection this month. Created in a contemporary print inspired by the flower power attitude that defined the late 60’s and 70’s, these silhouettes are playful nods to our craving for a more fun-loving lifestyle. Whether a woman seeks lift, more cleavage or less coverage, these two bikini tops provide the renown Freya support for women 30-38, D-L cups. Both swim tops interchange easily with the two bikini choices ranging in sizes XS-XXL.
The Floral Haze merchandising dynamic is enhanced by the addition of the color jade (this month) to the bestselling Sundance beachwear assortment. This nine-piece collection of crochet covered swimsuits and coverups includes two new shapes, the popular UW Bralette Bikini Top and, of course, the on trend High Waist Bikini Brief. Sundance, already a Freya Swim staple in black, white and denim now offers styles fitting a span of sizes 30-38, D-L cups and XS-XXL bottoms.
What makes the Freya Swimsuit unique is the internal construction of their designs. Concealed underwires, channel detailing, lightly padded or lined cups, powernet wings with hook and eye closures, as well as fixed and/ or convertible straps that are fully adjustable and are all camouflaged by trendy prints and comfortable fabrics. All these engineering elements ensure the famed Freya lift, support and fit. No matter your destination, Freya’s Spring 2022 swimwear collections offers many ways to escape the mundane.
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